The event is aimed at web marketing professionals and developers, as well as their managers.
One of the specificities of Search Marketing is to have become holistic, all aspects of a website today can have an impact on the traffic generated from search engines, regardless of the approach used: natural or paid search engine optimization. The list of functions that are interested today in Search Marketting related topics has become very broad.
This is not an event aimed at beginners on the web: the vast majority of speakers have planned to give lectures on new topics, sometimes never before discussed at events, in France and abroad. Nevertheless, although the content will be state-of-the-art, the speakers have been chosen because they are also excellent popularizers.