Helen is Managing Director of Arrows Up, an SEO training and consultancy agency as well as an associate lecturer in Web Marketing and Analytics. Helen has over ten years of experience in digital marketing, SEO and analytics. She regularly speaks at industry events and loves sharing her knowledge through teaching and writing.
Managing Director at Arrows Up
Session title : Navigating the consumer journey with SEO
Session pitch : The consumer journey is a succession of touchpoints your audience has with your brand. SEO can play a criticial part in each step as an individual moves from awareness through to conversion. This talk will guide you in how to use SEO at each stage of the conversion funnel to maximise your chances of turning your audience from merely being aware of your brand to being a loyal customer.